Ambitions & strategy
The current economic crisis is obviously also having an impact on Océ. As a result, the strategic pillar of optimising the business processes has become all the more important. Océ seeks to create value for all stakeholders by realising profitable growth. This forms the basis for Océ’s continuity.
Strategic objectives
Customers
To build and strengthen leading positions in high production segments in small format environments.
To expand the existing position in outsourcing services toward document management services with high added
value.
To strengthen the leading position in Technical Document Systems.
To build up a leading position in Display Graphics Systems.
To be a supplier of print media that make total solutions possible.
Employees
Shareholders *
To achieve a Return on Capital Employed of at least 13%.
To realise an average annual organic growth in revenues of 5%.
To maintain the relative gross margin.
To maintain sound balance sheet ratios.
To further expand a constructive dialogue with shareholders.
* The extraordinary scale and speed of the economic downturn has influenced the time frame for achievement of the financial targets.
Partners
To cooperate in the technology sector with the top specialists in the industry.
To cooperate with high value suppliers of components, modules and machines.
To cooperate with market partners that make a substantial contribution toward boosting our distribution power.
To cooperate with leading vendor lease partners.
Society
Océ concentrates on strengthening existing and building up new leading positions in the market for professional document printing and management systems. Océ’s strategy is aimed at optimising its business processes, strengthening its product portfolio and boosting its distribution power.
Achievements in 2008
Customers
Strengthen sales in cutsheet colour via systems of Konica Minolta.
Sales of wide format systems in Scandinavia strengthened through acquisition of distributor Epcot.
Acquisition of Intersoft strengthens position in Point-of-Purchase in France.
Océ ColorWave 600 and the Océ TCS 500 series confirm Océ’s leadership.
Océ Arizona series: top position in flatbed UV-curable ink.
Concentration on selling additional services per customer in Océ Business Services.
Increased print media coverage on Océ machines.
Employees
Continued implementation of leadership programme for improved people management.
Further professionalisation of succession planning and executive development.
Océ signed Charter ‘Talent to the Top’..
Shareholders
Business processes and balance sheet optimised:
optimisation of logistics, purchasing and IT systems;
€ 80 million of cost savings achieved;
number of jobs reduced by 840.
New initiatives taken – related to 2009 – to realise € 80 million of extra savings, € 100 million of balance
sheet reductions and further reduction of 360 jobs.
Partners
Cooperation with partners in Inkjet Application Centre.
Cooperation with OEM partners continued, cooperation with Konica Minolta now also in R&D.
Océ JetStream series developed together with Miyakoshi.
Stable cooperation with contract manufacturers. Océ-Technologies Asia (Far East) set up to improve support
to contract manufacturers.
Konica Minolta and Fujifilm sell substantial numbers of Océ systems. Eco-efficient and eco-effective document management and printing through:
Society
Sustainability internet site opened.
Consultation held with stakeholders.
Mission, vision, strategy and objectives in area of sustainability formulated and adopted by Executive Board.
Introduction of new Océ EU-wide Car Fleet policy (CO2 reduction).
Participation promised in Carbon Disclosure project.
Cooperation with Association of Investors for Sustainable Development in stakeholder dialogue.
Presentation of ‘Green Reprographer Of The Year’ by Océ North America.